• Seoul International Travel Mart for Medical Tourism 2026 will be held for two days, from September 8 to 9, at Grand Ambassador Seoul – A Pullman, with around 370 companies.
• 70 foreign buyers will come to Seoul for one-on-one business meetings, consultations, and networking to achieve tangible outcomes at the event.
• Registration for companies will close on September 3. Pre-scheduled appointments can be made on the official website.

SEOUL, SOUTH KOREA, August 26, 2026 – The Seoul Metropolitan Government (SMG) and the Seoul Tourism Organization (STO) will host Seoul International Travel Mart for Medical
Tourism 2026 (SITMMT) to build on last year’s record achievement of attracting 1.76 million international patients and to expand further medical tourism business exchanges between domestic and international industries. Applications will be open for companies interested in participating in the event.

In its eighth year, the SITMMT will take place on September 8 (Thu) and 9 (Wed) at Grand Ambassador Seoul – A Pullman. The event will be attended by approximately 70 foreign buyers and 300 domestic sellers.

This year in particular, the SITMMT will be connected to the World Chuna – traditional Korean manual therapy- Festival, which will be held at the same venue on September 7 (Mon). A variety of traditional Korean medicine products, as well as wellness-focused content, will be showcased.

To support the achievement of tangible outcomes, the event will comprise various programs: Business-to-business consultations (Travel Mart), promotional booths, presentations, a networking night, and a familiarization tour for foreign buyers.
– The business-to-business consultations (Travel Mart), which is the key program of the event, will be held at the Grand Ballroom of the hotel. Other programs will be held at the hotel lobby and Namsan Room. Pre-registered participants who complete registration by September 3 (Thu) will have the opportunity to secure a pre-scheduled appointment.
– Among domestic sellers who rank higher in terms of participation, special benefits will be granted, such as participation in the networking night event with the foreign buyers and presentation sessions.
– A familiarization tour for foreign buyers will take place on September 7 (Mon), on the day of the World Chuna Festival. This tour will provide foreign buyers with direct experience of Seoul’s traditional medicine and wellness-related content.

Interested companies based in South Korea can apply on the official website (https://sitmmt.org/) via the [Seller Registration] tab in the [B2B Travel Mart] category, from August 26 (Wed) until September 3 (Thu).

Last year, SITMMT 2025 was a success, establishing itself as a major business platform for medical tourism. It was attended by 70 foreign buyers from 17 countries and 288 domestic companies, a total of 358 companies, and saw 2,176 business consultations and contract negotiations worth a total of 57.4 billion won.